UX copywriting

& Strategy

Chef'd is a start up meal kit company that was in need of a content strategy to help them stand out in a crowded space. I spearheaded mocking up and launching an entirely new blog platform that would allow the company to build a strong voice in a crowded market. I crafted compelling articles with infographics and other elements while weaving in products into trending topics. These efforts then trickled into email marketing, print media, ads, and more. Below are just a few samples of work I created for the brand. 

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